Video Marketing for
Developer Tools
We create technical videos that show developers exactly how your product solves their problems. Our engineers review every script, and we handle recording, editing and publishing.
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Trusted by 100+ tech companies
Video Developers Watch to the End
Reviewed by technical experts, produced and published by us
Research-backed scripts
We pick the features that are hardest to explain in writing and script them around real developer workflows. Our engineers review every script, because one wrong command in a demo loses developers fast.
Production done for you
With the script ready, we handle screen recording, editing, voiceover, graphics and captions. We make quick-start guides, feature demos and integration tutorials. No one on your team goes on camera.
Videos on every channel
Each finished video goes to YouTube with chapters and transcripts, onto the right pages of your site, and into short clips for social. Every month, we report on watch time and which topics to film next.
A growth agency with a track record
We have worked with hundreds of successful companies, including some of the most well-known in the tech industry.
- Subject Matter Experts & Reviewers
- 300+
- Clients
- 100+
- Content Pieces Published
- 3000+
- Technical Audience
- 100%
A growth partner that understands technical audiences
- Most teams know they need video, but get stuck in two places. The engineers who could explain your product are busy building it. And general video agencies can make a polished video without understanding what it shows. Developers close those videos within seconds.
- That's why a subject matter expert who knows tools like yours reviews every script before we record, so the video shows your product the way developers really use it.
- Once a video is live, we turn it into short clips and social posts so it keeps reaching people. Every month, we report on watch time and which topics to film next, and use that to plan the next video.
“Draft.dev has been an amazing partner, helping us scale our content program by creating thoughtful and technically-sound developer content and training materials.”
Randall Degges
Head of Developer & Security Relations, snyk
Case Study
How Loft Labs scaled its Kubernetes blog by 4x and achieved top SEO rankings with Draft.dev
Loft Labs had no time to create content for Kubernetes engineers. We delivered steady, ready-to-publish content backed by Kubernetes expertise. Blog traffic grew 4x in one year, and one article alone has brought in over 70,000 visitors.
- Growth in blog traffic in one year
- 4x
- Visitors to one article since publishing
- 70,000+
- Ranking in search results
- #1
100+ Growing Clients
What our clients are saying
Draft.dev really accelerated our developer-focused marketing efforts. They really helped us build a competitive advantage as a developer-friendly platform without pulling away our internal technical teams to write that content.
Partnering with Draft.dev has accelerated our technical content output while also extending the bandwidth of our developer relations team to focus more on core product activities. It is truly high-quality content written by devs for devs, helping devs in the process.
Draft.dev is our go-to for practical, well-written content that actually resonates with technical audiences and helps us inspire the developer community. It has been invaluable (for our internal team and my sanity) to have their brilliant writers, editors, and PMs in our content corner!
Draft.dev has been instrumental in enabling us to generate the deep technical content we require, something we simply could not produce with our current internal bandwidth. Their capacity to deliver high-quality, specialized articles allows us to consistently engage our audience with valuable material, significantly enhancing our content marketing strategy.
We've seen amazing results with the technical content produced from the team at Draft.dev. The attention to technical detail from start to finish has been a huge addition to our content.
“Anyone tasked with marketing to developers knows that they are a community that can smell B.S. from a mile away. Having a dedicated technical resource available is a great support for creating content that both matters to our users and is also useful and accurate.”
Em Blitstein
Senior Content Marketing Manager, Sinch Mailgun
Common Questions We Get Asked
Have a different question and can't find the answer you're looking for? Book a discovery call to learn more.
- Do our engineers need to be on camera?
- No. We make screen recording and voiceover videos, and a technical expert reviews every script, so your team never needs to be on camera.
- What kinds of videos do you make?
- Quick-start guides, feature demos, integration tutorials, use case walkthroughs and short social clips.
- Where do the videos get published?
- On YouTube with chapters and transcripts, on the right pages of your site, and as short clips for social.
- How do you measure results?
- Every month, we report on watch time and which topics to film next, and use that to plan the next video.
- How long does a video take?
- Scripting and review take about a week, and production and editing another one to two weeks, depending on the format. Your first video arrives within three weeks.
- What do we need to provide?
- Product access and a kickoff call. We handle the rest: scripting, recording, editing, captions, publishing and social clips.
Book a Discovery Call
Pick a time that works for you, or send us a message and we'll reply within 24 hours.
Schedule a call
Choose a time on our calendar.
Send a message
Or email sales@draft.dev